There are many places on the net where a site owner can find Zen Cart templates that use their specific company color scheme and branding. By using Zen Cart themes it allows the site to use the colors and branding associated with a certain brand or maybe an established brick and mortar retailer. It is very important have a standard branding and color scheme shared by all facets of a business enterprise to insure consumer recognition.
Surely a web page owner may hire a web designer to give his web shop a highly customized look, but it has some drawbacks however. Lets find out what they can be. First of all is the time required to find the right designer with the needed skill set, designing for Zen Cart is rather different from designing web-sites working with more popular HTML and CSS languages.
Also take into account the time that it takes to meet with the designer, have them produce a design mock up or two, and then make revisions before final design approval. If time is of the essence then using a pre-configured high quality Zen Cart templates is definitely the route to take.
The upside to hiring a designer to give your web page a custom look is that you can find an original design that can help your website and business be prominent among the hundreds of cookie cutter internet sites in your market niche. Your web site is usually the first opinion a customer has of your business, and there's no second chance to make a first impression.
Do not neglect the point that a professionally designed site instills confidence in your products and helps keep customers on your website, increasing the odds of them making a purchase.